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SBD Global/July 12, 2012/Marketing and Sponsorship

Two McLaren F1 Champs Featured In Company's New Animation Series

McLaren Group, best known for its F1 racing team, has launched a new venture called McLaren Animation, according to LICENSE MAGAZINE. McLaren Animation’s first production, “Tooned,” is a CGI-animated series featuring McLaren’s two F1 world champions, Lewis Hamilton and Jenson Button, who "voiced their own characters," as well as British actor and comedian Alexander Armstrong. “Tooned” will be broadcast "as a series of three-minute episodes" coinciding with each F1 Grand Prix, and will air in the U.K. on the Sky Sports F1 channel before each race. McLaren Animation is a joint venture launched in partnership with the visual effects and animation studio Framestore and "is structured under the corporate canopy" of the McLaren Group, alongside McLaren Marketing (LICENSE MAGAZINE, 7/11).
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