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SBD Global/July 10, 2012/Marketing and Sponsorship

Man City Reveals New Kits, Which Will Be Its Last With Umbro

Manchester City unveiled its new Umbro-sponsored football kits with captain Vincent Kompany and "high-profile fan" Noel Gallagher, according to Arif Durrani of MARKETING MAGAZINE. Both kits promise to be "the last with Umbro's logo" after the brand was "unceremoniously dumped" in favor of a new six-year kit deal with Umbro's parent Nike, expected to earn the Premier League leaders up to £12M ($18.6M) a year. The kit move is reported to have "outraged senior execs within Umbro," which was bought by Nike for £285M in '07. It emerged last month the company is "now up for sale again having been stripped of one of its major sponsorships." The home shirt retains City’s "iconic sky blue colour" and also incorporates black detailing and trim, which "takes influence from" the '69 FA Cup and '70 League Cup winning kits. The new away shirt features "a return to the classic maroon colour" worn by the FA Cup winning teams of '34 and '56, also tailored by Umbro (MARKETINGMAGAZINE.co.uk, 7/6).
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