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SBD Global/July 10, 2012/Marketing and Sponsorship
Murray's Marketing Muscle Could Still Get A Boost From Wimbledon Loss
Published July 10, 2012
WARDROBE MALFUNCTIONS: Murray slipped several times during Sunday's match against Federer, and ESPN’s Patrick McEnroe noted during the changeover between the third and fourth sets, Murray was "delivered another pair” of adidas shoes. However, Murray “threw them down right next to his bag.” ESPN’s John McEnroe said that was a “good move” by Murray’s coach, Ivan Lendl, who did not want Murray "to come up with any excuses because he’s like, ‘See, if I had sneakers that I could run in,’ then he doesn’t even change them. He keeps the same ones on.” ESPN's Chris Fowler noted Murray also “had problems with the shorts, the tennis ball coming out of it three times. It cost him two points in a match earlier at Wimbledon.” John McEnroe added, “Rough tournament for adidas” (“Wimbledon,” ESPN, 7/8).
INDECENT EXPOSURE: MARKETING MAGAZINE's John Reynolds wrote Serena Williams broke "sponsorship rules at Saturday's women's singles finals by taking her Gatorade bottle into the post-match press conference." All England Club rules state that players "are not allowed to show non-sponsor drinks brands during the Wimbledon fortnight within the grounds." Evian is the "official bottled water of Wimbledon while Robinson's is the official soft drink." Williams was reprimanded by the AEC for the breach, and Wimbledon "managed to edit TV pictures so that the Gatorade logo was not on show" (MARKETINGMAGAZINE.co.uk, 7/9).