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SBD Global/July 9, 2012/Media
Weak Advertising Causes Nine Network's Olympic Coverage To Fall In Question
Published July 9, 2012
SEVEN COULD MAKE A MOVE: In Sydney, Michael Bodey wrote that the rights to the next Olympics "could be snatched by the Seven Network as Nine may not be in any shape financially to make a bid." The IOC has not yet entered negotiations with any Australian broadcasters for the rights to the 2014 Sochi Winter Olympics or the 2016 Rio de Janiero Summer Games. Seven regards itself as the "traditional home of the Games," as broadcaster of five summer Olympics in a row from Barcelona in '92, until Nine won the London rights. Industry sources said that Network Ten was "believed to be uninterested in bidding, and Nine might not be in any shape financially to make a bid." Several major sports broadcast deals are in play over the next 18 months and will "likely be more attractive to Australian broadcasters," including the National Rugby League, Cricket Australia, V8 Supercars and the Australian Open (THE AUSTRALIAN, 7/9).