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Marketing and Sponsorship

Former Tennis Standout Gustavo Kuerten Signs Deal With Brazilian Postal Service

Former tennis player Gustavo Kuerten has "signed a contract" with Correios, the company in charge of the national postal service in his home country of Brazil, according to MEIO & MENSAGEM. Correios has been the official sponsor of the Brazilian Tennis Confederation since '08. The objective of the agreement is to "contribute to the growth of sport, enlarge the visibility of the brand and promote the improvement in the quality of life of young people" who participate in the social projects of the former player. Kuerten also has sponsorship agreements with Banco do Brasil, Lacoste, Peugeot, Lougge, EduBrazuca Grandene and Aurora (MEIO & MENSAGEM, 7/6).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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