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SBD Global/July 6, 2012/Marketing and Sponsorship
Rio Based Flamengo To Be Sponsored By Brasil Foodservice Group
Published July 6, 2012
LONG-TERM DEAL: In Rio de Janeiro, Júnior & Souza reported that BFG is "looking into signing a contract" with Flamengo until December. However, the company's logo would not be on the main space of the uniform like it will be for Sunday's "clássico." Instead, BFG would pay R$3M ($1.5M) to have their logo imprinted on the front of the club's shorts until the end of the calendar year. Even if a deal is reached, Flamengo still would not have a main sponsor. Today, the team's main uniform sponsors "earn a total" of R$18M ($8.9M) for the club. Banco BMG pays R$8M ($3.9M)for the sleeves, Cosan R5M ($2.5M) for the lower back of the jersey and back of the shorts, TIM R$2M ($990,000) for the inside of the jersey number and Triunfo Logistica R$3 ($1.5M) for the shoulder sleeve (GLOBOESPORTE, 7/4).