Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Argentine Fan Registration System Ready Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition TVB Wins '14 World Cup Rights
Currency Converter
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
| From: | |
| To: | |
Upcoming Conferences and Events
SBD Global/July 6, 2012/Marketing and Sponsorship
Rio Based Flamengo To Be Sponsored By Brasil Foodservice Group
Published July 6, 2012
Campeonato Brasileiro Série A Flamengo have "received a sponsorship offer" of R$1M ($494K) for Sunday's rivalry match against Fluminense, according to Peixoto & Souza of GLOBOESPORTE. The club "should receive" R$1M from Brasil Foodservice Group to have their logo on the the "main space of the uniform," for Sunday's 100th edition of the Fla-Flu match-up. BFG already has a season-long deal with Rio rival Vasco da Gama. That deal is for R$4M ($1.9M) and allows them to have their logo on the right side of the chest on Vasco's team uniform. Flamengo has been "looking for a master sponsor since January," when their deal with Proctor & Gamble expired. Their conversations with Black & Decker "have lost momentum, but are not over." A second company is also in the running, "but the name has been kept a secret" (GLOBOESPORTE, 7/3).
LONG-TERM DEAL: In Rio de Janeiro, Júnior & Souza reported that BFG is "looking into signing a contract" with Flamengo until December. However, the company's logo would not be on the main space of the uniform like it will be for Sunday's "clássico." Instead, BFG would pay R$3M ($1.5M) to have their logo imprinted on the front of the club's shorts until the end of the calendar year. Even if a deal is reached, Flamengo still would not have a main sponsor. Today, the team's main uniform sponsors "earn a total" of R$18M ($8.9M) for the club. Banco BMG pays R$8M ($3.9M)for the sleeves, Cosan R5M ($2.5M) for the lower back of the jersey and back of the shorts, TIM R$2M ($990,000) for the inside of the jersey number and Triunfo Logistica R$3 ($1.5M) for the shoulder sleeve (GLOBOESPORTE, 7/4).
Return to top
LONG-TERM DEAL: In Rio de Janeiro, Júnior & Souza reported that BFG is "looking into signing a contract" with Flamengo until December. However, the company's logo would not be on the main space of the uniform like it will be for Sunday's "clássico." Instead, BFG would pay R$3M ($1.5M) to have their logo imprinted on the front of the club's shorts until the end of the calendar year. Even if a deal is reached, Flamengo still would not have a main sponsor. Today, the team's main uniform sponsors "earn a total" of R$18M ($8.9M) for the club. Banco BMG pays R$8M ($3.9M)for the sleeves, Cosan R5M ($2.5M) for the lower back of the jersey and back of the shorts, TIM R$2M ($990,000) for the inside of the jersey number and Triunfo Logistica R$3 ($1.5M) for the shoulder sleeve (GLOBOESPORTE, 7/4).
