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SBD Global/July 2, 2012/Olympics

British PM David Cameron Predicts Olympics Will Bring $20B Boost

Britain PM David Cameron believes his country "can strike Olympic gold" by earning £13B ($20B) from the London Games, according to David Wooding of THE SUN. Cameron "aims to attract new trade by using the event as a showcase" for U.K. business and tourism. Cameron is expected to reveal plans this week for "a series of summits" to ensure British firms "cash in." Up to 4.5 million extra visitors will come to Britain after the Games, pumping £2.3B ($3.6B) into the country. Additionally, £10B ($15.6B) in extra business "is predicted in the next four years" (THE SUN, 7/1). In London, Patrick Hennessy reported that Cameron will make the claim in a speech Thursday. Cameron's speech will "be his only major Olympic intervention" before the opening ceremony on July 27. The PM will "emphasise that infrastructure for the event has been built on time and under budget" by British companies (TELEGRAPH, 7/1).
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