Hertz, British MotoGP Extend Deal Leverkusen Director Asks For Change Red Bull Sends Youth Team To Russia FA Extends Partnership With Big Cola Investigators Say IAAF Covered Doping Socceroos Score Top Rating For SBS Rugby Returns Several Key Sponsors AS Monaco Facing Taxing Times Bale Trademark A Move To Define Brand BBL Sets Attendance, Revenue Records
Currency Converter
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
| From: | |
| To: | |
Upcoming Conferences and Events
SBD Global/July 2, 2012/Marketing and Sponsorship
Automaker Opel Returns To Sports, Sponsors Four Bundesliga Clubs
Published July 2, 2012
German automaker Opel has returned to sports sponsorship after more than a decade and will partner with four Bundesliga clubs this season, according to Joachim Hahne of SUITE101.de. In the mid-90s Opel invested "32M Deutsche Mark annually" to be the sponsor of top European clubs Bayern Munich and AC Milan. The Adam Opel AG will partner up with SC Freiburg, newly promoted Fortuna Dusseldorf, FSV Mainz 05 and Bayer 04 Leverkusen for the '12-13 Bundesliga season. SC Freiburg's marketing partner Infront Sports & Media was able to secure Opel as the club's official partner. Infront Germany CEO Ralf Koslowski said, "SC Freiburg gets with Opel a strong partner that had a very successful past in sports sponsorship. For its return to sports sponsoring the company selected Bundesliga clubs that are highly popular throughout the country and have a huge fan base" (SUITE101.de, 6/29).
Return to top
