Currency Converter

Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).


SBD Global/July 2, 2012/Marketing and Sponsorship

Marketplace Roundup

Sponsorship consultant Kim Skildum-Reid spoke at the Sport is Fantastic conference in Sydney and said that rights holders "should question the value of intrusive on-field and mid-event advertising that might damage their relationship with fans." Skildum-Reid conceded that research had shown that on-field advertising offered a short-term brand recall list to sponsors, but its "longer-term brand building value was questionable" (, 6/29).

PUMA SPEED: In Kingston, André Lowe reported Puma formed a "long-term partnership" with Jamaican sprint hurdler Andrew Riley. Riley, a four-time NCAA champion at 100m, 110m hurdles and 60m hurdles, became the first athlete to win national titles in the 100m and 110m hurdles in the same year (Jamaica GLEANER, 6/29).

DEEP END: The Int'l Swimming Federation (FINA) has entered into partnership with manufacturer and distributor of diving boards and stands Duraflex Int'l Corp as official supplier from '12-16 (FINA).

THIRST QUENCHER: THE DRUM reported French mineral water brand Evian has extended its sponsorship with women's tennis No. 1 Maria Sharapova for another three years, which will see her continue as brand ambassador. Evian will continue to be the official bottled water for Wimbledon for a further five years. The brand also extended its deal with the All England Club until '17 (, 6/28).
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug