Under Armour Eyes Australian Foray Partizan Partners With Telekom Srbija AHA Urges EPL To Look Beyond Booze Coca-Cola To Buy 10% IPTL Equity Stake Puma Signs Global Partnership With FIGC Marketplace Roundup Beckham Products Go To China Real Sociedad Extends Deal With Qbao EPL May End Title Sponsorship Budweiser To Launch Dream Goals Spot
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SBD Global/July 2, 2012/Marketing and Sponsorship
Published July 2, 2012
PUMA SPEED: In Kingston, André Lowe reported Puma formed a "long-term partnership" with Jamaican sprint hurdler Andrew Riley. Riley, a four-time NCAA champion at 100m, 110m hurdles and 60m hurdles, became the first athlete to win national titles in the 100m and 110m hurdles in the same year (Jamaica GLEANER, 6/29).
DEEP END: The Int'l Swimming Federation (FINA) has entered into partnership with manufacturer and distributor of diving boards and stands Duraflex Int'l Corp as official supplier from '12-16 (FINA).
THIRST QUENCHER: THE DRUM reported French mineral water brand Evian has extended its sponsorship with women's tennis No. 1 Maria Sharapova for another three years, which will see her continue as brand ambassador. Evian will continue to be the official bottled water for Wimbledon for a further five years. The brand also extended its deal with the All England Club until '17 (THEDRUM.co.uk, 6/28).