Mourinho Teams Up With Yahoo Marketplace Roundup Sportel: Keys To The Kingdom Paddy Power's Pistorius Ad To Be Pulled Tipico Becomes Bundesliga Title Sponsor Betfred Partners With Grand National Marketplace Roundup DFB, Mercedes Launch World Cup Campaign NRL Side Eels Partner With Shine Lawyers Prada Partners with Luna Rossa
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 2, 2012/Marketing and Sponsorship
Published July 2, 2012
PUMA SPEED: In Kingston, André Lowe reported Puma formed a "long-term partnership" with Jamaican sprint hurdler Andrew Riley. Riley, a four-time NCAA champion at 100m, 110m hurdles and 60m hurdles, became the first athlete to win national titles in the 100m and 110m hurdles in the same year (Jamaica GLEANER, 6/29).
DEEP END: The Int'l Swimming Federation (FINA) has entered into partnership with manufacturer and distributor of diving boards and stands Duraflex Int'l Corp as official supplier from '12-16 (FINA).
THIRST QUENCHER: THE DRUM reported French mineral water brand Evian has extended its sponsorship with women's tennis No. 1 Maria Sharapova for another three years, which will see her continue as brand ambassador. Evian will continue to be the official bottled water for Wimbledon for a further five years. The brand also extended its deal with the All England Club until '17 (THEDRUM.co.uk, 6/28).