Image Study Shows Barça Ahead Of Real Cricketer Johnson Nears Big Payday Marketplace Roundup Emirates Sponsorship Most Recognized Austrian Bundesliga Rejects Sponsorship Aspire, Infront Announce Joint Venture Rooney Joins Samsung Galaxy Campaign Marketplace Roundup England Captain Has Commercial Plan Sponsorships Lag For Women's Cyclists
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 2, 2012/Marketing and Sponsorship
Published July 2, 2012
PUMA SPEED: In Kingston, André Lowe reported Puma formed a "long-term partnership" with Jamaican sprint hurdler Andrew Riley. Riley, a four-time NCAA champion at 100m, 110m hurdles and 60m hurdles, became the first athlete to win national titles in the 100m and 110m hurdles in the same year (Jamaica GLEANER, 6/29).
DEEP END: The Int'l Swimming Federation (FINA) has entered into partnership with manufacturer and distributor of diving boards and stands Duraflex Int'l Corp as official supplier from '12-16 (FINA).
THIRST QUENCHER: THE DRUM reported French mineral water brand Evian has extended its sponsorship with women's tennis No. 1 Maria Sharapova for another three years, which will see her continue as brand ambassador. Evian will continue to be the official bottled water for Wimbledon for a further five years. The brand also extended its deal with the All England Club until '17 (THEDRUM.co.uk, 6/28).