The majority of Britons are indifferent toward the London Olympics and feel "pessimistic about the U.K.'s economic outlook," according to Ainsley Thomson of the WALL STREET JOURNAL. A new survey from market-research company GfK Group found that 70% of those polled were "indifferent or uninterested" in the event. The survey was "a blow to the government's hopes that enthusiasm for the sporting event will lead to a consumer boom that will help drive the country out of recession." GfK said that 26% of consumers who described themselves as excited about the games were "optimistic that the economy will improve" during '12. Only 12% of people who said that they were "indifferent or uninterested in the event" believe the economy will improve this year. In regard to personal finances, 21% of consumers who are excited about the Olympics "believe their financial situation will improve" this year. Only 10% of those who are apathetic are "hopeful their personal financial situation will improve this year." The survey "highlighted the link between the level of interest a consumer has in the Olympics and retail purchases." Additionally, 11% of people who told pollsters that "they are excited about the event" also said that they may buy a new TV specifically for the games. Six percent said that they are considering buying a new laptop for the event, while 7% may buy a barbecue (WSJ, 6/25).
