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SBD Global/June 27, 2012/Marketing and Sponsorship

Italian Club Fiorentina Chooses Joma Sponsorship

Serie A side Fiorentina has agreed to a sponsorship deal with Spanish sportswear company Joma, according to The new deal will be for three years. The campaign for the new uniform "is already active on the internet," and can be seen at With the new deal, Fiorentina ends its seven-year partnership with Italian sports apparel manufacturer Lotto (, 6/26).
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