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SBD Global/June 21, 2012/International Football

FIFA Promises Brazil $20M For 2014 World Cup Project

FIFA has promised a $20M sustainability project in Brazil before the 2014 World Cup, according to Costa & Baltar of GLOBOESPORTE. The announcement was made at the Rio+20 United Nations Conference on sustainable development. FIFA Head Of Corporate Social Responsibility Federico Addiechi said that "some of the projects have already been started, but the majority of the investments will be done between '13-14" (GLOBOESPORTE, 6/19). The AP's Tales Azzoni reported that FIFA will invest $20M "to help make the 2014 World Cup the first with a comprehensive sustainability strategy." The key issues that will be addressed in the next two years by FIFA and local organizers will be: green stadiums, waste management community support, reducing and offsetting carbon emissions, renewable energy, climate change and capacity development. Addiechi also said, "The ultimate goal is to stage an event that uses resources wisely, striking a balance between economic aspects, social development and environmental protection" (AP, 6/20).
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