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SBD Global/June 20, 2012/Olympics
Puma's Marketing Being Investigated By LOCOG
Published June 20, 2012
Marketing activity for Puma, a non-sponsor of this summer's London Olympic Games, is being investigated by Olympic chiefs over concerns it may have broken restrictions put in place to protect the sporting event's sponsors by using terms such as "Games" and "gold medal," according to Sebastian Joseph of MARKETING WEEK. A press release for Puma Yard, a summer experiential push, is being investigated by LOCOG to see if it is in breach of regulations that have been "set up to protect sponsors such as adidas and Coca-Cola exclusive rights." It is believed that the Puma Yard event "will not breach any restrictions" and that the issue is "solely with the wording used in the press release." The event will be hosted by Puma for 17 days during the Games (MARKETING WEEK, 6/19).
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