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Marketing and Sponsorship

Marketplace Roundup

Marketplace Roundup

Scotland-based outdoor equipment firm, Highlander, an officially licensed sponsor of London 2012, has "secured new contracts" worth more than £500,000 ($783,000) in the run up to the Olympics. Highlander will supply LOCOG with 250,000 ponchos for spectators. It is also producing 5,000 Olympic backpacks for oil giant BP. The company has secured a contract with Proctor & Gamble to supply backpacks (HERALD SCOTLAND, 6/18).

CHIP ON THEIR SHOULDER: Singapore-based office IT equipment company Ebchip Asia Pacific has become a sponsor of S-League Tanjong Pagar United FC. Ebchip will receive branding on the club's jersey for the remainder of the season. The deal is worth S$25,000 ($19,600) (ASIASPONSORSHIPNEWS.com, 6/18).

TRAVELING LIGHT: Nike has unveiled the uniforms Chinese athletes competing in archery, basketball, beach volleyball, tennis, track and field, weightlifting and wrestling will wear at the London Games. The uniforms feature Nike's lightest Hyper Elite basketball uniforms for China's men's and women's basketball teams and the Nike Pro TurboSpeed uniform for track and field (FINCHANNEL.com, 6/18).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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