Marketing and Sponsorship

Marketplace Roundup

6.18.2012

Puma has announced a multi-year license partnership with the car brand Mini, geared around a British-themed collection of apparel, footwear and accessories. The Mini line includes "printed T-shirts, denim jackets, T-shirt dresses, anoraks and paint-splashed dungarees, and British heritage references such as Union Jack and bulldog prints" (WWD.com, 6/15).

OFFICIAL WATER: Água Schin has reached a deal to become the official water of the 18th São Paulo Marathon. Other sponsors of the marathon include Probiótics, Beira Mar, Montevérgine and HCor (MÁQUINA DO ESPORTE, 6/15).

PREVIOUS FFA Warned Of Consequences From Cutting Off Alcohol Sponsors NEXT BBC Faces Free-To-Air Fight To Keep U.K. Olympic TV Rights

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 14, 2024

May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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