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SBD Global/June 15, 2012/Marketing and Sponsorship
Sponsors Steamed When Danish Player Flashes Underwear After Scoring Goal
Published June 15, 2012
ALL IN FUN: Publications across the world were filled with colorful headlines. The HINDUSTAN TIMES wrote: "Bare It Like Bendtner: Dane In Knickerful Of Trouble" (HINDUSTAN TIMES, 6/15). In the COPENHAGEN POST, "Luck Runs Out For Smarty Pants" (COPENHAGEN POST, 6/14); From New Zealand, "Ambush Marketing Stunt Has Knickers Twisted" (STUFF.CO.NZ, 6/15); and not to be outdone, the SUN, "Nicklas Bendtner Faces A Bum Rap For Cheeky Celebration" (London SUN, 6/14).