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SBD Global/June 14, 2012/Marketing and Sponsorship

Iveco To Sponsor Corinthians FC During Copa Libertadores

Brazilian FC Corinthians have reached a sponsorship agreement with Iveco, int'l manufacturer of commercial trucks, parts and diesel engines. The deal is for the home and away semifinal matches of the South American club competition Copa Libertadores against Santos FC. The Iveco brand will be displayed on the chest and back of the team's jersey. Corinthians VP Luis Paulo Rosenberg said, "I am very happy to have Iveco on the jersey of Corinthians." He added, "Even with the crisis that has directly influenced the current global economic scenario, receiving an investment from a company like Iveco shows the importance and the force of our brand" (Corinthians FC).
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