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SBD Global/June 12, 2012/MediaPrint All
BBC1's coverage of Germany's 1-0 win over Portugal in the Euro 2012 on Saturday "provided the biggest audience" of the tournament's first weekend, attracting more than 8 million viewers during the live match broadcast, according to Jason Deans of the London GUARDIAN. ITV1 ranked second and third place in the football ratings for Sunday night's coverage of Ireland vs. Croatia and Spain vs. Italy, "with both enjoying live match average audiences" of more than 7 million viewers. Germany's victory was the "most watched" Euro 2012 match of the first three days of the tournament on BBC1, with live match coverage averaging 8.3 million viewers and a 37.3% audience share over two hours from 7:45pm GMT. ITV1's full coverage averaged 6.7 million and 26.7% between 7:15-10pm GMT (GUARDIAN, 6/11). In L.A., Scott Roxborough noted Europe's "biggest countries provided the biggest audiences," led by Germany, which peaked with 22.3 million, or 69%, of the audience watching Germany beat Portugal. German pubcaster organization ARD "drew an impressive" 9.3 million viewers in the 14-49 demographic for a 74% share. In addition, 14.4 million viewers, a 71% share, tuned in to Italian free and pay-TV channels to watch the Azzurri squad draw 1-1 with defending European and world champion Spain on Sunday night. In Spain, Telecinco's airing of the match earned a 60% share with 10.2 million viewers tuning in (HOLLYWOOD REPORTER, 6/11).
IN THE U.S.: While final ratings were not available, preliminary overnight ratings for ESPN’s Euro 2012 coverage shows that Saturday’s Netherlands-Denmark match from 11:45am-2:00pm ET earned 1.2 overnight, while Germany-Portugal from 2:30pm-5:00pm ET earned a 1.3 overnight. On Sunday, Spain-Italy from 11:45am-2:00pm earned a 1.7 overnight, while Ireland-Croatia from 2:30pm-5:00pm earned a 1.2 overnight (SBD Global).
DETAILS ON THE JOB: In London, Charles Sale wrote BBC TV football pundit Alan Hansen "had to take a big" pay cut in his new BBC contract, "but he still has special pundit status judging by his occupying the prime analyst's chair" next to presenter Gary Lineker for the Germany vs. Portugal game on Saturday. Tottenham Hotspur Manager Harry Redknapp "was sitting there at the start of BBC's double-header match coverage," but he had to shuffle down the line to make way for Hansen (DAILY MAIL, 6/10).
CLOSE COVERAGE: Meanwhile, Sale noted that ITV's open-air studio position "above Warsaw's main square is proving a high-risk strategy with the amount of raucous partying going on around them." Distractions during Saturday's highlights show "included a band playing and the midnight bell chiming" (DAILY MAIL, 6/10).
Latin America, with its rapid population and economic growth, has seen an increasingly large consumer base spending increased amounts of time on more platforms to get their sports fix. Sports fans in the region who use a variety of ESPN platforms spend a longer time with the brand. ESPN commissioned a study -- with Knowledge Networks and IPSOS -- testing media usage across multiple platforms in Latin America. The study surveyed 5,104 people from March-April '11, ages 14-64, in the general population of the region, and offers an early read into the consumption habits of a region with growing importance as it prepares to host the 2014 World Cup and 2016 Summer Olympics. ESPN currently offers six platforms throughout the region: television, Internet, broadband, radio, magazine and mobile, with TV consistently ranking the highest. ESPN Int’l VP Rikki Groeger said, “Sports fans, for the most part, don’t differ in what they do. What’s different is what’s available for them and how those platforms evolve.” Groeger added that ESPN’s goals span further than just bringing consumers the content they want -- but understanding their lives to know when and where they want it.
DIVING IN: The study showed that Brazil had 9.037 million people who watched, listened or logged-on to an ESPN platform daily in '11, spending on average 97 minutes a day with the brand, the highest in the survey. The number of users jumped 37% since '09. With the growth of the middle class in Brazil, people are gaining more access to technology, and the country ranks at the top as what Groeger calls “early adopters.” Although Brazil is most known for football, Groeger noted that their sports fans consume the widest variety of sports. Argentinians do not spend as much time with ESPN as respondents in other markets, but they have seen growth in all mediums. Digitally Argentina logs the fewest users, but at the same time is seeing the most growth in that area. The country has the strongest focus of any region on radio, with an AM and FM ESPN station, where 19% of people claim that is the platform on which they most rely. Mexico accounts for the strongest usage of non-TV platforms, which results in the average person spending 6 ½ hours a day on multiple ESPN platforms -- the highest of any country. In the past Mexico has been pacing behind other countries in the digital space, Groeger explained, but now the country is rapidly playing “catch-up.” Groeger explained that because providers are more effectively and affordably packaging content, more people are subscribing, which in turn forces prices to go down -- creating a very lucrative environment. Groeger said that the next round of the study will focus on tablet usage and social media (SBD Global).
ESPN users' weekly consumption (000s):
In an average week ESPN content in Argentina, Brazil and Mexico attracts an audience of more than 20.4M individuals who spend nearly 11 hours with the brand.
ESPN Platform MEXICO ARGENTINA BRAZIL TOTAL Television 4,263 4,290 9,352 17,905 Internet 1,172 844 2,290 4,306 Digital 1,407 921 2,616 4,944 Radio-Magazine 1,231 680 1,605 3,516 Total ESPN users
5,187 4,642 10,594 20,423 Total ESPN Time Spent (h:m) 3:05 4:33 3:10 10:48
Real Madrid head coach Jose Mourinho will be covering the Euro 2012 exclusively for Arabic TV station Al Jazeera, according to Angel Perez Serrano of MUNDO DEPORTIVO. The deal does not “permit him to speak or give his opinion” in any other medium or forum. The terms of the deal were not disclosed but Mourinho had previously been offered €1.5M ($1.88M) by Mexican station Televisa (MUNDO DEPORTIVO, 6/10).
Eurosport has launched an Android version of its mobile app, according to RAPIDTVNEWS.com. Android users across Europe "will be able to download the Eurosport Player app to access live simulcasts of both Eurosport and Eurosport 2 TV channels." Customers will be able to watch the Olympic Games as well as the Tour de France, motorsports, football, snooker, winter sports and live tennis action from U.S. Open tennis Grand Slam. The Eurosport.com free mobile apps are available in 10 languages. Eurosport Player, Eurosport's web TV service, "provides live and on-demand sports" to fans' PCs in 52 countries. Player mobile app is available in up to 18 countries (RAPIDTVNEWS.com, 6/11).
ESPN Deportes and SuperBoleteria.com have launched a live online Twitter Euro Fiestas and Overtime program to air during select Euro 2012 matches. The broadcast will feature 30-minute video chats with ESPN Deportes talent allowing fans to also interact and chat via ESPN Deportes' Facebook page (ESPN).
BSKYB TESTS MARKET: In London, Deirdre Hipwell noted BSkyB is "exploring options for a sale and leaseback" of its new studio complex and headquarters in Osterley. The broadcaster has instructed BNP Paribas Real Estate, a property advisor, to carry out a “market testing” exercise to "assess how much money it could raise if it sold the building and leased it back" on a term of 25 years or more (LONDON TIMES, 6/11).
HAVAS, MEDIAXIS PARTNER: Havas Media has taken a majority stake in Zurich-based media group, Mediaxis MPG. Mediaxis MPG has a roster of clients including Reckitt Benckiser, Danone, Lindt, Barclays and Hermes. Havas founder Peter Hofstetter will remain as Chair, and member of the Exec Committee. The management of the company will remain on-board as key elements on the new long-term joint expansion plan (HAVAS MEDIA).