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SBD Global/June 12, 2012/Marketing and Sponsorship

Reebok Unlikely to Renew With Sao Paolo Due To Asking Price

An extension of Reebok's sponsorship deal with Brazilian football club Sao Paulo appears unlikely, according to Erich Beting of MAQUINA DO ESPORTE. The team is wanting an "80% increase annually" from the previous contract, which was worth R$12M a year ($5.94M). The current deal will expire at the end of this year. If the contract is not renewed, Reebok will lose the only football club it sponsored in Brazil (MAQUINA DO ESPORTE, 6/11).
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