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Marketing and Sponsorship

Adidas-Reebok Case Report Likely in Four Months

A federal minister said that India's Serious Fraud Investigation Office "will submit its report in about four months" in a case in which adidas recently alleged financial irregularities by two former executives at its Reebok India operations, according to Romit Guha of the WALL STREET JOURNAL's blog Deal Journal India. Federal Corporate Affairs Minister Veerappa Moily said, “We told the SFIO to give the report within four months. Perhaps they might give the report earlier than that.”  The investigating arm of SFIO had been asked to look into the case. Adidas filed a criminal complaint against the former chief of its India operations and another former senior employee for alleged financial and commercial irregularities (WALL STREET JOURNAL, 6/8).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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