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SBD Global/June 11, 2012/Marketing and Sponsorship

Engelbert Strauss Partners With Germany's DFB Cup

Engelbert strauss, a European mail order company for work-wear and personal protective equipment, will become an official partner of Germany's DFB Cup beginning next season. The contract was signed with Infront Sports & Media. The englebert strauss brand will be present at all 63 football games of the DFB Cup. The company will receive advertising space in TV camera view as well as other promotion and distribution rights around the contest. That includes a composite logo to be used for communication activities (Infront Sports & Media).
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