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NYCFC Unveils Two New Fan Initiatives Ahead Of Home Playoff Game

NYCFC is rolling out two fan initiatives ahead of their home playoff game at Yankee Stadium today. The MLS club will be the first sports team to collaborate with Snapchat on a themed Sticker pack, releasing 12 NYCFC-partnered stickers that combine classic N.Y. icons with club emblems. NYCFC will hand out 15,000 CrowdSync LED bracelets before the match against the Crew, which will light up in the team’s city blue color, as well as sync to music and videos in the pregame, as well as during goal celebrations. While the technology is often used at music concerts, NYCFC says it will be the first time it is used in MLS.

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