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Weekend Rap

Dak Prescott Adds Pepsi, Frito-Lay To List Of Endorsement Deals

Cowboys QB Dak Prescott on Friday "announced via social media that Pepsi and Frito-Lay have been added" to his list of endorsement deals that already included Adidas and Beats By Dre. Prescott has "quickly become one of the faces of the league," and with that popularity "comes lucrative endorsement deals." Prescott: "Frito-Lay, being in their backyard right there in Plano, it's exciting. I know their relationship with the NFL as well is huge." Frito-Lay North America Senior Dir of Marketing Christina Clarke said, "With Dak and the Cowboys right here in our backyard at Frito-Lay, the partnership made perfect sense" (DALLAS MORNING NEWS, 5/6).

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