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Porsche Gets Naming Rights For WTA's "Race To Singapore"

The WTA Tour today announced that Porsche will name the competition to reach the circuit’s season ending finals. What had been the race to Singapore is now called the “Porsche Race to Singapore.” Singapore is the site of the season ending championships, where the top singles and doubles player compete. The player who finishes the regular season as the No.1 player on the Porsche Race to Singapore leaderboard receives a new Porsche 911 GTS Cabriolet. Porsche is the owner and title sponsor of the event in Stuttgart, which ends today. Top WTA Player Maria Sharapova, who last week returned from a 15-month drug suspension, is an endorser of the car brand. The Porsche multiyear deal is the first major sponsorship struck under WTA CEO Steve Simon, who assumed his post in late '15.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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