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Sources: NFL Discussing Moving Start Times Of London Games

Sources said that in a "continued effort to try to improve ratings, one idea the NFL is discussing is moving" the 9:30am ET games played in London to 1:00pm start times. The idea would be to "close a viewing window the NFL had created that extended the day and possibly detracted from the interest in other games." Changing the London kickoff time "would take away one of those added windows, a move to combat what many believe to be an oversaturation of games and start times" (ESPN.com, 11/20). 

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