Rams, L.A. Coliseum Look To Improve On Stadium Services

The Rams and L.A. Coliseum officials are "looking for a bounce-back performance" for the team's game against the Bills today because fans at the Sept. 18 season opener experienced "long lines and wait times for food and beverages, and many concession stands ran out of water, prompting numerous complaints." Rams VP/Consumer Sales Jake Bye said, "We've been working for three weeks ... to come up with what we think is a pretty impactful list of tangible changes that fans will see on Sunday." Heading that list is a "new plan for the storage and distribution of concession products, the most important of which ... is water." Eight portable auxiliary warehouses to store food and beverage have been "added, and the number of vendors hawking products inside the bowl will be more than doubled, from 125 in the home opener to about 300" (L.A. TIMES, 10/8).