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Weekend Rap

UCLA, Adidas Fail To Come To Terms On New Apparel Deal

UCLA has "not renewed its contract" with adidas on a new apparel deal, as the exclusive negotiating period which ended today failed to yield an agreement. This does "not mean UCLA will not" renew with adidas, but it allows the school to "open up bidding" to other apparel companies. With adidas, Nike and Under Armour all expected to compete for UCLA's apparel contract, it "should bring in more money over the long-term" to its athletic department. UCLA supporters are "fed up with the poor job that adidas appears to do creating" uniforms, while others are "tired of the disappointing marketing" (BRUINSNATION.com, 4/3).

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