Menu
Weekend Rap

Curry Helps New NBA/ABC Primetime Window Continue Strong Ratings

ABC earned a 3.9 overnight rating last night for "NBA Saturday Primetime," which featured the Warriors beating the Thunder 121-118 in OT on a last-second 3-pointer from Warriors G Stephen Curry. That makes it the highest-rated, non-Christmas NBA regular-season game across all networks since '13. Last night's game peaked at a 5.6 rating between 11:15-11:30pm ET. The game drew a 14.9 local rating in the S.F.-Oakland-San Jose market, making it the highest-rated regular-season game (non-Christmas) ever on ABC or ESPN. In Oklahoma City, the game drew a 14.6 local rating, making it the highest-rated regular-season game on ABC or ESPN since '14 (ESPN).

Curry made 12 3-pointers on the night, breaking his own NBA mark from last year with 288 made for the season. ESPN’s Pablo Torre said of Curry, “He is a medieval torture rack. He is stretching you in ways we have never seen and it is brutal” (“Sports Reporters,” ESPN, 2/28). ABC’s Dan Harris said, “He needs to start shooting from the other team's net" (“Good Morning America,” ABC, 2/28).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Weekend-Rap/2016/02/28/NBA-Ratings.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Weekend-Rap/2016/02/28/NBA-Ratings.aspx

CLOSE