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Visa Renews Partnership With NFL Despite Off-Field Issues

Visa, the NFL's "biggest sponsor among those up for renewal, announced Saturday that it was extending its partnership with the league." Terms were not disclosed, but a source said that the deal "came at an increase over the previous five-year deal." Visa has had an official deal with the league since '95, but "doubt over whether big sponsors such as Visa would return was created when the brand, along with other official sponsors, expressed public disappointment in September over the league's handling of the Ray Rice assault and the Adrian Peterson child discipline cases." However, the NFL "did not lose a single national sponsor" during the '14 season (ESPN.com, 3/14).

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