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ESPN To Debut Short-Film Series Born Out Of "It's Not Crazy" Campaign

Oscar-winning director Errol Morris "once again is applying his unique point of view to the world of sports for ESPN in a new series of short films, 'It's Not Crazy, It's Sports.'" The films will debut tonight at 9:00pm ET and build off Wieden & Kennedy, N.Y.'s, "long-running campaign of the same name" for the net. The series is produced by ESPN Films, Wieden & Kennedy Entertainment and Morris' production company, Moxie Pictures. Each short film also "will air on different days on Grantland.com" as part of the site's "Errol Morris Week" (CREATIVITY-ONLINE.com, 2/25).

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