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Weekend Rap

Jeter's Final Game Drives Up Ticket Prices At Fenway Park

Yankees SS Derek Jeter today plays his final MLB game, and tickets for the 1:35pm ET tilt at Fenway Park were "going for an average of $386 per seat" as of last night, the "second most expensive" Red Sox home game this season. TiqIQ Founder & CEO Jesse Lawrence said that Opening Day "was tops when World Series rings were presented" (BOSTON HERALD, 9/28).

Jeter also appears on several back-page covers, including the N.Y. Daily News. Elsewhere, both Gatorade and Jordan Brand run full-page ads in today's N.Y. Times. The Gatorade ad features a message from Jeter to fans, while the Jordan ad shows fans wearing "Re2pect" hats (THE DAILY).

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