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Final Four, AT&T Stadium Set New NCAA Basketball Attendance Mark

Yesterday's Final Four "set an NCAA basketball attendance record" by drawing 79,444 fans to AT&T Stadium, beating the previous record of 78,129 when Kentucky beat Michigan State in a regular-season game at Ford Field in Dec. '03. The crowd also "topped the Final Four mark" of 75,421 at Reliant Stadium in '11 (AP, 4/5). Meanwhile, some media members yesterday complained about "up to two-hour waits for shuttle service from designated media hotels in Dallas to AT&T Stadium, as well as traffic backups once en route" (DALLAS MORNING NEWS, 4/6).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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