Manchester United is "adamant" that the EPL club will not sell the naming rights to Old Trafford, and that it is "not in talks with any commercial partner" that would result in its ground being rebranded, according to sources. Rumors on social media suggested that the stadium "could be renamed after kit manufacturers Nike in a lucrative deal that would enable them either to pay off debt or finance the signing of new players." But ManU has maintained that there is "absolutely no truth in stories that their ground will be rebranded" (ESPNFC.com, 3/30).
Meanwhile, ManU is "considering a revolutionary new approach" for its upcoming kit deal, and is "talking to retailers and fashion brands as well as the usual kit suppliers." One suggestion "has been to offer three types of shirts to supporters depending on price." The club "could sell 'match jerseys' -- more expensive -- as worn by the players in addition to the standard replica shirt." It also might "market a cheaper version of the shirt which would still be an official kit" (FINANCIAL TIMES, 3/30).
