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Turner Sports, Google Ink Promotional Pact Around NCAA Tournament

Turner Sports has struck a promotional partnership with Google to help drive awareness of the upcoming NCAA men's basketball tournament. Beginning today, Turner Sports' digital products for the tournament, including March Madness Live; a tournament-related on-demand YouTube channel; and the Capital One-sponsored bracket challenge, will be promoted on areas such as Google Trends and a NCAA March Madness page on the Google+ social network. A link on the Google Trends page will bring fans to Turner's entire suite of NCAA digital products. The partnership will also create Google+ Hangouts online conversations with Turner Sports and CBS Sports on-air talent covering the tournament.

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