Lowe's Set To Unveil New Jimmie Johnson TV Spot During Daytona 500

Lowe's during this afternoon's broadcast of the Daytona 500 will break a new TV spot supporting the company's "twelve-year sponsorship" of the No. 48 Chevy driven by Jimmie Johnson. The ad, created by BBDO, N.Y., shows Johnson "walking around a Lowe’s store -- including a trip to the paint aisle, where a new shade of brown has been created to match his beard -- and culminates in the garden center where there is a huge topiary figure" of him (ADWEEK.com, 2/21).

Meanwhile, Landon Cassill has landed a sponsorship deal with tablet manufacturer Fuhu, which "will be on the No. 40 Chevrolet as an associate sponsor" in today's race. Fuhu "will serve as the primary sponsor for 18 races, starting in Las Vegas." For the primary sponsored races, the car "will have Nabi Tablet branding" (AP, 2/23).