SBD/Weekend Rap

San Diego Tourism Authority To Debut Ad During Chargers-Broncos

The San Diego Tourism Authority during today's Chargers-Broncos AFC Divisional playoff game on CBS will debut its "Happiness is Calling" ad in a bid to "lure tourists to vacation" there. The authority "negotiated a media partnership with CBS Sports to televise its ad, which is expected to reach an estimated 35 million viewers." The same spot also will air during the net's coverage of the PGA Tour's Farmers Insurance Open at Torrey Pines Jan. 23-26 (SAN DIEGO UNION-TRIBUNE, 1/12).
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