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Coyotes Unveil Confident Campaign With Team Finally On Solid Footing

The Coyotes today launched their new '13-14 marketing campaign entitled, "Hungrier Than Ever" (Coyotes). Coyotes VP/Marketing Ted Santiago said that the new slogan "derived from the 'Here to stay' mantra" that new co-Owners George Gosbee and Anthony LeBlanc started when they bought the team last month. The organization is running a 60-second ad during today's Cardinals-Rams game as part of the campaign, and will "follow up" with 30-second TV spots, plus ads on radio, newspapers and other outlets (ARIZONA REPUBLIC, 9/5).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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