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Big Ten aligns with KAGR, Gelman on analytics

The Big Ten has brought on Kraft Analytics Group and CEO Jessica Gelman as a consultant for the conference, sources tell SBJ. Gelman is considered an expert in sports and entertainment data analytics and management. Gelman will be most active in helping the conference develop its data management strategy and identify growth opportunities. In '06, Gelman, a former pro basketball player, co-founded the MIT Sloan Sports Analytics conference, while also developing a data strategy for Kraft Sports Group.

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