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49ers, Harris Blitzer, CAA Collaborate To Form New Agency

The 49ers, Harris Blitzer Sports & Entertainment and CAA have joined forces to create a new agency called Elevate Sports Ventures to focus initially on premium seating, PSLs and corporate hospitality sales. 49ers President Al Guido becomes CEO & Managing Partner of Elevate. HBSE CEO Scott O’Neil, CAA Sports co-Heads Howard Nuchow and Michael Levine and CAA Sports Global Head of Sales Paul Danforth have been named co-managing partners of the new venture. The company will have offices in Silicon Valley, Philadelphia, L.A., N.Y. and London.

The structure of the newly created company calls for equal ownership among the three partners. No staffing plans have been disclosed. The new venture means greater competition within the premium ticket and corporate hospitality space, as Elevate now stands to battle with other established agencies such as Legends.

See more in THE DAILY.

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