The '18 PGA Merchandise Show begins today in Orlando with Demo Day at the Orange County Convention Center, where some 1,000 golf companies and brands will showcase their wares. PGA Tour Superstore President & CEO Dick Sullivan said of the golf merchandising business, "We have had consolidation in the market with Nike getting out of the (club) business and some off-course retailers shutting down. ... I’m bullish not just on the club side but across all categories. Technology has gotten better and we see it in our stores." Sullivan added, “The same challenges that we there five years ago are the same today; that is difficult to play, the game takes too long, and it is expensive. We have had great movement in beginners and new golfers coming into the game. ... We need to bring more youth into the sport and make it fun and enjoyable.”
Golf Channel will have nearly 20 hours of news and instruction coverage from the event in Orlando, which runs through Friday, with streaming coverage available each of the four days. SiriusXM PGA Tour Radio will air more than 32 hours of coverage.
