Budweiser Celebrates Career Of Dale Earnhardt Jr. In New Spot

Budweiser this morning will release a tribute ad around retiring NASCAR driver Dale Earnhardt Jr., who will race in his final Monster Energy NASCAR Cup Series event this weekend. The spot centers around Earnhardt’s famous No. 8 Budweiser Chevrolet Monte Carlo car that he used in the early part of his career. It alternates between a scene with the car zooming around an empty Daytona Int'l Speedway and old highlights of the saga that saw his father, NASCAR HOFer Dale Earnhardt Sr., pass away at Daytona in early '01 before Earnhardt Jr. won the next race there later that year.

Budweiser joins a host of other current or former partners of Earnhardt who have released tribute spots, including Chevrolet, Nationwide and NASCAR. Budweiser VP/Marketing Ricardo Marques said in a release, “Budweiser has great memories of working with Junior and we will never forget his time spent in the Bud car.”