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76ers Land First Sponsor For Team's NBA 2K Esports Franchise

The 76ers have signed Independence Blue Cross as the first sponsor of the team’s NBA 2K esports franchise. Financial terms of the multiyear deal were not disclosed, but the agreement will include exposure and activation within the NBA 2K virtual game/arena during 76ers NBA 2K-designated home games, including courtside LED signage. The deal also includes digital content of NBA 2K players training at the 76ers’ practice facility. Independence Blue Cross is a current 76ers sponsor. The NBA 2K league is set to debut May 1, with 17 NBA teams expected to be part of the new league.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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