Mobile-based ticket platform Gametime has struck official distribution partnerships with the Hawks, Bucks, Magic, Stars and Lightning, marking the first such pacts for the upstart S.F.-based company. Gametime already has been working with more than a dozen pro teams on an opaque basis, but these deals represent the first teams to publicly disclose an official relationship. The five deals, while varying slightly in individual details, involve each team using Gametime as a last-minute distribution channel for primary ticket inventory with a particular intent of reaching the company’s predominantly young adult audience.
The agreement follows a wide-ranging partnership Gametime struck with Ticketmaster in May, and each of the five teams are aligned with Ticketmaster for primary ticketing. “This really enables the teams to get wider distribution in a quick and easy way, and in a manner that stays tied to their existing ticketing strategy,” said Gametime Senior VP/Business Development Larry Martin, who led the partnership negotiations with each team. Financial terms were not disclosed, but Martin said the deals will be “on a performance basis.” There are not any marketing assets included, as the deals are focused on ticket distribution. Each of the teams will also gain Gametime transaction data.
