The
'17 AXS Sports Facilities & Franchises conference offered attendees a memorable outing last night to The Battery Atlanta, where they were welcomed by Braves Vice Chair
John Schuerholz before a surprise guest appearance by Baseball HOFer
Chipper Jones. After a tour of the SunTrust Park, guests took batting practice on the field, feasted on a dazzling array of food and zoomed down the zip line. Security and politics were still a big part of the conversation throughout yesterday's sessions. But the conference also delved more into the fan experience, management, design and data.
Today's agenda will include an in-depth discussion on ways sponsors can build their brands as, and even before, venues are constructed. Execs from Coca-Cola, SunTrust and Georgia Power will talk about the decisions they made about marketing inside Atlanta’s new sports facilities, the eternal debate over ROI and future trends in sponsorship. Then, attendees will visit Mercedes-Benz Stadium for tours and a featured interview with Falcons CEO Steve Cannon.
