The Canelo Alvarez-Gennady Golovkin fight Sept. 16 at T-Mobile Arena produced 1.3 million PPV buys, the "best showing between two world champion boxers" since Floyd Mayweather Jr.’s record-setting '15 triumph over Manny Pacquiao (L.A. TIMES, 9/28).
Raycom Sports and DirecTV have "struck a carriage renewal agreement for the broadcaster's 54 TV stations, and without any blackouts" (BROADCASTINGCABLE.com, 9/27).
USOC sponsor United Airlines has signed Olympic gold medalist snowboarder Jamie Anderson to an endorsement deal ahead of the PyeongChang Games. Anderson has also signed with Ralph Lauren, MilkPEP and VISA (Ben Fischer, Staff Writer).
Brewers LF Ryan Braun, P Corey Knebel and 2B Hernan Perez are "teaming up to purchase 7,500 tickets" for today's home game against the Reds at 3:00pm CT (MILWAUKEE JOURNAL SENTINEL, 9/27).
The Coastal Plains League's new franchise in Macon, Ga., yesterday "unveiled its nickname: Macon Bacon," along with uniforms "featuring bacon strips as numbers." The team is owned by former Mandalay Baseball Properties Exec VP & CMO Steve DeLay and former Nets President Jon Spoelstra (Macon TELEGRAPH, 9/28).
Univision's in-house experiential marketing unit UCI Live has tapped N.Y.-based digital video outfit Sportsrocket to live stream the inaugural U12 soccer Prospects Cup in December (Univision).
