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Comcast Signs Sponsorship Deal With "Call of Duty" Publisher Activision

Comcast has signed a new deal with "Call of Duty" publisher Activision that will give Xfinity internet subscribers a chance to play the latest installment of the game two months before it goes on sale to the general public. The move comes as Comcast seeks to expand its esports sponsorship play to reach more casual video game fans. The deal is a way of staking a claim in the broader world of general gaming, said Comcast Exec Dir of Partnership Marketing Matt Lederer. Comcast already sponsors esports team Evil Geniuses and tournament organizer ESL. "Call of Duty: WWII" will go on sale Nov. 3.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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