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NFL, Tencent Reach Deal For Digital Streaming Rights In China

The NFL today announced a deal granting Tencent "exclusive digital streaming rights for NFL games in China" as the league "expands" its presence in the country. Under the three-year agreement, Shenzhen-based Tencent "will stream live and on-demand" NFL preseason, regular-season and playoff games, "plus the Super Bowl and other content in China." Financial details were not disclosed. The NFL has "pushed aggressively in recent years and reports growing interest as Chinese consumers armed with smartphones seek more diverse sources of mobile sport and entertainment" (AFP, 8/21).

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