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Nielsen Launches New Vertical To Measure Esports Sponsorship Value

Nielsen today announced the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: (1) New international viewer data in the U.K., France, Germany, China, South Korea and Japan, and (2) Esports 24, a database of events that can help customers quantify ROI with standardized measurements. “Clients are coming to us with these questions,” said VP/Nielsen Games Nicole Pike, who will co-lead the new vertical along with Stephen Master, the Managing Dir of Nielsen Sports North America.

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