Morning Hot Reads: Take A Seat, Please

Under the header, "The End Of Season Tickets," THE RINGER writes, "The great unbundling of season tickets is upon us, thanks to an aggressive rise in the secondary market. So why do fans still shell out for their annual fees? The dirty little secret of sports is that they don’t."

In a DENVER POST Op-Ed addressed to fans, Rapids interim GM Padraig Smith and interim Chief Business Officer Wayne Brant write, "There has at times been a disconnect between the club's vision and the product on the field. Alongside the rest of our talented front office, our primary goal is to fix that disconnect."

Also:

• YES Network's Jon Litner talks RSN business, Comcast ordeal.
• For fans, hero worship of Tom Brady fills deep psychological need.
• Tom Coughlin returns to Jaguars, the team he first made a contender.
• Writer argues UNLV should scrap "Mr. Physics" logo, start over.