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Gatorade, Univ. Of Wisconsin Agree To Six-Year, $1.5M Marketing Deal

The Univ. of Wisconsin Board of Regents has "approved a six-year deal with Gatorade" worth $1.5M. The deal includes a $100,000 annual rights fee to the school, plus $150,000 a year in Gatorade products such as "cups, coolers, ice chests, squeeze bottles, sideline carts and other items." In return, Gatorade is "granted the exclusive right to market their products within what is referred to as the 'Player's Areas,' including the sidelines and post-game interview rooms" (CHANNEL3000.com, 8/9).

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